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Classical Flagship Store of Tiffany 2
Tiffany & Co got significant development in 1853. Charles Tiffany moved the old store at Manhattan to the new store No.550 at Broadway. In his view, the outside wall was a little bit monotonous, so he conceived to ornament with clock. As a result, a joss Atlas appeared between the windows on the second floor at the new store. What the giant supported is not the heaven and the earth in Greek myth but the exquisite clock.
The joss Atlas is the masterpiece of artist Henry Frederick Metzler who gained considerable fame for carving figurehead for boats in New York in the middle of 19th century. The sculpture Atlas he created for Tiffany is 9 feet high that hollow space in the sculpture can contain one person to stand. The color of the statue which is carved with firs and casted with bronze in outer surface has turned into green today after experiencing years. It also added some lingering charm of classic elegance.
There is another reference to be remembered. In 1905, Tiffany & Co moved from Broadway to the road junction of Fifth Avenue and Block 37 with no Tiffany & Co name for the new building. The reason is that management thought that Clock Atlas on the second floor is good enough to the symbol of the company. In fact, the clock has been telling time for fifty-two years for passersby at New York shopping district. In 1940, with the movement of Tiffany & Co the building of American style which locates at the junction of Fifth Avenue and Block 37, Clock Atlas moved to there with flagship store. The design essence of Tiffany rests in coming to the nature and getting to the root. The real headstream of wristwatch is time clock. So Clock Atlas became the symbol that can not be substituted in Tiffany elegant world.